Tom KennyThe Importance of Doing LessSome of the best work advice I ever received wasn’t work advice at all. It was basketball advice. A couple years ago a friend and former…Dec 1, 2020Dec 1, 2020
Tom KennyThe Invisible StrategyI’m a strategist who doesn’t like strategy. Well, I suppose that’s not entirely true. In fact, I love strategy. I just don’t like seeing…Mar 26, 2020Mar 26, 2020
Tom KennyHip Hop Music and the Future of AdvertisingThe song ‘Hold Up’ off Beyoncé’s most recent solo album has 15 different credited songwriters including Diplo, members of the Yeah Yeah…Mar 26, 2020Mar 26, 2020
Tom KennyWhy I Don’t Talk About InsightI can’t tell you how many definitions of the word ‘insight’ I have encountered over the years. Yet somehow, despite its constant use, we…Mar 26, 2020Mar 26, 2020
Tom Kenny6 Tips for a Great Creative BriefThis morning I was emailing a colleague some thoughts about what makes a great creative brief and it occurred to me there could be some…Mar 26, 2020Mar 26, 2020
Tom KennyPurpose, Now More than EverWhat popular culture can teach us about advertising in a post-Trump worldJan 2, 2018Jan 2, 2018
