Here’s how to make it….

It’s an egg nog miracle! Introducing CADBURY MINI EGGS Mini Egg Nog, a welcome twist on a holiday classic. The recipe is full-size, but it’s adorably demonstrated in miniature. And let us say, milk and cookies have nothing on this.


Some of the best work advice I ever received wasn’t work advice at all. It was basketball advice. A couple years ago a friend and former university basketball player joined my recreational team for a game when we were short on players. The next day I asked him for tips on how I could improve my game. To be clear, I love basketball, but am not particularly good at it. My enthusiasm for the game, and my limited understanding of how to play it, both manifest themselves in the same way. Here’s how — in any given shift I am…


We are living in a world that is rapidly changing. The context within which our brands exist has changed dramatically in the past two months and will continue to change in the months to come.

Our brands need to change with it. There are steps we need to be taking immediately to ensure that as we collectively emerge from quarantine, our brands are equipped to not just survive, but thrive within this new reality.

What follows is a high-level summary of the 12 recommendations found in The Road Ahead developed by Ogilvy Canada outlining the things all marketers should take…


*Written with Zach Kula

Despite its frequent use, culture is something of an elusive term. But at its essence, it is the things that collectively matter to us at a given point in time. At this moment in North America, the Me Too movement is culture, Trump’s Wall is culture, as are Cardi B and that egg that briefly took over Instagram. They are the things that we talk about, and think about, and in some instances create memes about.

The best advertising is in conversation with culture. …


I’m a strategist who doesn’t like strategy. Well, I suppose that’s not entirely true. In fact, I love strategy. I just don’t like seeing it. A strategist should be like an actor — the audience should never see the actor at work, they should only see the performance. Great strategy is like great acting, when it’s done well it becomes invisible.

Many strategists fall into the bad habit of wanting to show their work. They want everyone to know how much research they did, how many great insights they uncovered, the complexity that they have overcome to deliver their brilliant…


The song ‘Hold Up’ off Beyoncé’s most recent solo album has 15 different credited songwriters including Diplo, members of the Yeah Yeah Yeahs, the lead singer of Vampire Weekend, and Soulja Boy. It has 3 different producers and samples 4 different songs. You would think that with so many cooks in the kitchen the song would be a jumbled mess. It isn’t. It’s an inarguable standout on a landmark album.

Rock music, on the other hand, was a genre built on auteurs. Solo artists or small collection of artists who would write, perform and sometimes even produce songs on their…


I can’t tell you how many definitions of the word ‘insight’ I have encountered over the years. Yet somehow, despite its constant use, we still have yet to agree on quite what it means. At times I feel like the word only exists so smug planners can lean over to their colleagues in presentations and condescendingly whisper ‘that’s not really an insight’.

‘Insight’ is at once ubiquitous and elusive, not unlike the very thing it seeks to describe. It’s a word that is evoked constantly in advertising — but not by me.

I avoid the word, in part, to also…


This morning I was emailing a colleague some thoughts about what makes a great creative brief and it occurred to me there could be some young strategists out there who might find them of interest. So, with that in mind, here they are below. Please share any thoughts, builds or questions in the comments.

  1. Simplicity Above All Else — The job of a strategist is to take complex things and boil them down to their simplest form. No extraneous information, just the stuff that helps the creative team understand the task at hand and inspires thoughts on how we might…


*Written with Zach Kula

Advertising as we’ve known it may not be dead, but it’s certainly dying, and the ever-worsening vital signs are all around us. Nielsen reports that since 2012, TV viewership amongst 18–24 year olds has declined by 44%. In the last decade newsstand sales of magazines have plummeted by over 50%. Likewise, readership of print newspapers has dropped by 25% in just the past four years. And it’s not just the titans of decades past that are struggling, the new-old guard is in need of resuscitation as well. …


Marketing is about to get disrupted and the disruption will be significant. To give a sense of just how significant, it will likely be on the scale of how broadcast television introduced advertising to the monoculture or how the internet made advertising interactive. This latest sea change has already begun and it is coming in the form of blockchain.

For those not familiar — and to be fair, it takes some intellectual legwork to wrap your head around it — here’s a quick primer. As our lives increasingly transition to the internet, blockchain is a means of collecting a variety…

Tom Kenny

Storyteller, problem solver, bon vivant. Chief Strategy Officer at Ogilvy Toronto. @thomaskenny

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