Hip Hop Music and the Future of Advertising

The song ‘Hold Up’ off Beyoncé’s most recent solo album has 15 different credited songwriters including Diplo, members of the Yeah Yeah Yeahs, the lead singer of Vampire Weekend, and Soulja Boy. It has 3 different producers and samples 4 different songs. You would think that with so many cooks in the kitchen the song would be a jumbled mess. It isn’t. It’s an inarguable standout on a landmark album.

Storyteller, problem solver, bon vivant. Chief Strategy Officer at Ogilvy Toronto. @thomaskenny