Why I Don’t Talk About Insight

I can’t tell you how many definitions of the word ‘insight’ I have encountered over the years. Yet somehow, despite its constant use, we still have yet to agree on quite what it means. At times I feel like the word only exists so smug planners can lean over to their colleagues in presentations and condescendingly whisper ‘that’s not really an insight’.

Storyteller, problem solver, bon vivant. Chief Strategy Officer at Ogilvy Toronto. @thomaskenny